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INDONESIA AUTOMOTIVE MARKET: Wholesales In Quarter I/2015 To Drop

JAKARTA, February 9, 2015— The car wholesales in January 2015 which only reached 96.149 units drives the business player to conclude that the achievement of quarter I/2015 will be lower than the same period last year.

Based on the sales record of January 2015 which refers to the data from the Ministry of Industry, the sales is projected to drop by about 7.2% compared to the same period last year which reached 103, 609 units.

The business players assess that it will be hard for the monthly average sales in the first half this year to reach psychological number of 100, 000 units. The economic slowdown, high BI Rate and the rupiah exchange against US dollar which has not been better are considered as the cause of the performance decrease.

In fact, refers to the data from Indonesian Automotive Association (Gaikindo) the monthly average sales in the first half last year reached more than 109, 000 units. The sales in January 2015 was actually increased by 22% compared to the sales in December 2014 which reached 78, 802 units.

General Manager Marketing Strategy and Public Relations of PT Nissan Motor Indonesia (NMI), Budi Nur Mukmin, said that the sales increase in January was only a form of adjustment by the sole agent after reduced the wholesales last year.

According to him, in quarter IV last year, the sole agent intentionally reduced the wholesales to avoid supply stacking at the retail level. Gaikindo recorded that in the last three months last year, the sales number in consecutively was 105, 222 units, 91, 327 units, and 78, 802 units.

Therefore, the manufacturer tried to increase the sales to dealer in January, but not in a relatively big number.

Based on Budi’s analysis, it was to see the consumer pattern which still held to buy due to the economic slowdown.

“I feel that it hard to reach 100, 000 units in quarter I/2015,” he told Indonesia Business Daily, Sunday (2/9/2014). Read more...


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