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Reddin Eyewear Set to Launch in June 2015

Los Angeles, California — Reddin is a luxury eyewear company that is based around the renaissance fashionista: Those who look good and spend smart on all their clothing and accessories needs. Boasting timeless vintage styled sunglasses made with old world quality, fans will rejoice at this new store.

Each of their frames are handcrafted from aged zyl acetate, only found in top designer brands. All the acetate is sourced from Italian manufacturers, including Mazzuchelli 1849, a family that has been in the craft for over five generations.
From the acetate, each frame is completely handmade by artisans in Italy and Greece in a process that takes over 50 days of manufacturing before it can be worn.

To top it all off, the lenses are made of premium crystal and polycarbonate that feature: shatter proofing, 100% UVA/UVB protection, and pristine optical clarity.

Reddin's mission statement has three core values:

QUALITY - We believe that a premium good should be made at a high standard and at an honest price point.

DESIGN - All our pieces are made to be timeless classics meant to be worn in the casual and professional setting.

COMMUNITY - Our ultimate goal is to promote greatness within our community. We want to perpetuate the belief that it is possible to go against the norm and revolutionize an industry.

What really makes Reddin unique is the way they can deliver the product to the consumers. The reason why most retail sunglasses cost so much is because of unnecessary steps in the business chain. Reddin takes a direct to consumer approach, effectively cutting out all the wholesellers, brokers, and resellers. In the traditional model, after the manufacturer, every time the product changes hands, the prices increases. With Reddin, the product is going straight from manufacturing to happy buyer.

Reddin is creating a new standard that sells cheap sunglasses, but the quality is not low like other knock-off glasses. These cheap designer glasses are less expensive because of how Reddin cuts out all the middlemen. Reddin is premium eyewear, at honest pricing.

The store will be launched in June 2015, also concluding the referral contest. There is still time to register for a chance at winning your very own pair of sunglasses. All that is need to enter is a valid e-mail address.

Please visit for more information.

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Los Angeles, California

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