New Market Study Published: Internet Retailing in Italy
In 2012, internet retailing saw substantial growth of 23%, to EUR3.8 billion. During the last 12 months, thanks to the increasing availability of Wi-Fi and mobile connections, Italian consumers have been increasingly shifting purchases of specific items like apparel or electronics towards the e-commerce channel.
eBay leads the category with over 20% in value share while Amazon positioned second in internet retailing in 2012, with an 10% market share. Although Amazon only entered the Italian market in 2010, it has increased its share rapidly despite the difficult economic environment. Cross merchandising, coupled with the rapid deliveries and the brand recognition that acts as a guarantee for quality of products and safety of payments have supported its position. During 2012, the first warehouse located in Piacenza, North of Italy, worked at its full capacity, and has proven of great help in the company's worldwide strategy of shortening delivery times to one day. The clean look of the website, which makes product search easier, as well as cross merchandising that suggests to customers other products to go with the product they look for, have been successful in increasing the Italian customer base. Amazon is looking at increasing its market share in sales of luxury and branded products.
Full Report Details at
Italy is expected to see a significant shift in the way e-commerce is perceived by retailers, as well as customers. In light of an increasing online customer base, where customers no longer use the internet just to see product features but are also willing to complete the purchasing process online, retailers will have to make sure they have a proper online strategy in place in order to accommodate customers' needs.
Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Internet Retailing industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Internet Retailing in Italy market research report includes:
* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* Who are the leading retailers in Italy?
* How quickly is internet retailing growing in Italy?
* What products are selling best over the internet?
* Which internet sites are attracting the most sales?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Apparel and Footwear Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Housewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Traditional Toys and Games Internet Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
INTERNET RETAILING IN ITALY
LIST OF CONTENTS AND TABLES
Table 1 Internet Retailing by Category: Value 2008-2013
Table 2 Internet Retailing by Category: % Value Growth 2008-2013
Table 3 Internet Retailing Company Shares: % Value 2009-2013
Table 4 Internet Retailing Brand Shares: % Value 2010-2013
Table 5 Internet Retailing Forecasts by Category: Value 2013-2018
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2013-2018
Benetton Group SpA in Retailing (italy)
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Summary 3 Benetton Group SpA: Share of Sales Generated by Internet Retailing
Chart 1 Benetton Group SpA: Benetton, Apparel and Footwear Specialist Retailers, in Florence
Summary 4 Benetton Group SpA: Competitive Position 2013
Coop Italia Scarl in Retailing (italy)
Summary 5 Coop Italia scarl: Key Facts
Summary 6 Coop Italia scarl: Operational Indicators
Summary 7 Coop Italia scarl: Share of Sales Generated by Internet Retailing
Summary 8 Coop Italia scarl: Private Label Portfolio
Summary 9 Coop Italia scarl: Competitive Position 2013
Esselunga SpA in Retailing (italy)
Summary 10 Esselunga SpA: Key Facts
Summary 11 Esselunga SpA: Operational Indicators
Summary 12 Esselunga SpA: Share of Sales Generated by Internet Retailing
Chart 2 Esselunga SpA: Esselunga, Supermarkets, in Rome
Summary 13 Esselunga SpA: Private Label Portfolio
Summary 14 Esselunga SpA: Competitive Position 2013
Ikea Italia SpA in Retailing (italy)
Summary 15 Ikea Italia SpA: Key Facts
Summary 16 Ikea Italia SpA: Operational Indicators
Summary 17 Ikea Italia SpA: Share of Sales Generated by Internet Retailing
Summary 18 Ikea Italia SpA: Private Label Portfolio
Full Table of Contents is available at:
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