New Market Report Now Available: Jeans in Morocco
Jeans benefited strongly from retailing development towards the end of the review period. In addition to the opening of new standalone shops and smaller malls, Morocco notably saw the opening of Morocco Mall in December 2011. This is the largest shopping centre in Africa, with 250,000 sq. m of floor space, and is based in Casablanca. The opening of this mall offered consumers and tourists considerably more access to leading brands in jeans such as Levi's, Lee Cooper and Diesel.
Bogart was the leading player in jeans in 2012 with a value share of almost 11%. This company represents the iconic Levi's band in Morocco, with this brand enjoying the strongest consumer recognition within jeans. Levi's benefits from a fashionable image, while the company's share is also high due to the higher price of Levi's in comparison to many of its competing brands in jeans. The company gained almost a percentage point in value share in 2012 over the previous year, as rising disposable income levels enabled more consumers to trade up to the iconic Levi's brand.
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Jeans is expected to outperform overall apparel during the forecast period, seeing 7% volume CAGR and 6% constant value CAGR in comparison to 5% volume CAGR and 4% constant value CAGR for overall apparel. This stronger performance will furthermore occur despite jeans already accounting for a strong 10% value share in overall apparel at the end of the review period. The strong performance of jeans will be driven by these products offering key benefits to a number of different groups. For teenagers and young adults, fashionable jeans from western brands will increasingly appeal as a sign of identity. For low-income workers, jeans meanwhile appeal thanks to offering strong durability. For mid- to high-income consumers, premium jeans brands will meanwhile be viewed as a sign of affluence and status.
Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jeans industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Jeans in Morocco market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Jeans in Morocco?
* What are the major brands in Morocco?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
JEANS IN MOROCCO
LIST OF CONTENTS AND TABLES
Table 1 Sales of Jeans: Volume 2008-2013
Table 2 Sales of Jeans: Value 2008-2013
Table 3 Sales of Jeans: % Volume Growth 2008-2013
Table 4 Sales of Jeans: % Value Growth 2008-2013
Table 5 Sales of Men's Jeans: Volume 2008-2013
Table 6 Sales of Men's Jeans: Value 2008-2013
Table 7 Sales of Men's Jeans: % Volume Growth 2008-2013
Table 8 Sales of Men's Jeans: % Value Growth 2008-2013
Table 9 Sales of Women's Jeans: Volume 2008-2013
Table 10 Sales of Women's Jeans: Value 2008-2013
Table 11 Sales of Women's Jeans: % Volume Growth 2008-2013
Table 12 Sales of Women's Jeans: % Value Growth 2008-2013
Table 13 NBO Company Shares of Jeans: % Value 2009-2013
Table 14 LBN Brand Shares of Jeans: % Value 2010-2013
Table 15 Forecast Sales of Jeans: Volume 2013-2018
Table 16 Forecast Sales of Jeans: Value 2013-2018
Table 17 Forecast Sales of Jeans: % Volume Growth 2013-2018
Table 18 Forecast Sales of Jeans: % Value Growth 2013-2018
Table 19 Forecast Sales of Men's Jeans: Volume 2013-2018
Table 20 Forecast Sales of Men's Jeans: Value 2013-2018
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2013-2018
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2013-2018
Table 23 Forecast Sales of Women's Jeans: Volume 2013-2018
Table 24 Forecast Sales of Women's Jeans: Value 2013-2018
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2013-2018
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2013-2018
Summary 1 Jeans by Price Platform 2013
Inditex, Industria De Diseno Textil SA in Apparel and Footwear (morocco)
Summary 2 Inditex, Industria de Diseno Textil SA: Key Facts
Summary 3 Inditex, Industria de Diseno Textil SA: Operational Indicators
Summary 4 Inditex, Industria de Diseno Textil SA: Competitive Position 2013
Ona Groupe in Apparel and Footwear (morocco)
Summary 5 Ona Groupe: Key Facts
Summary 6 Ona Groupe: Operational Indicators
Summary 7 Ona Groupe: Competitive Position 2013
Full Table of Contents is available at:
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