New Report Forecasts the Growth of the Global Waterborne Architectural Coatings Market
Fast Market Research announces the availability of Technavio's new report "Global Waterborne Architectural Coatings Market 2015-2019" on their comprehensive research portal.
Coatings are used to protect a surface and/or enhance its appearance. Architectural coatings are applied to commercial and residential buildings. They protect buildings from elements such as moisture, UV radiation, and microbes. Paints, primers, lacquers, varnishes, and stains are some of the major types of architectural coating products. These products are manufactured using resins such as acrylics, alkyds, polyesters, and polyurethanes. The market can be broadly classified into two major types: solvent-borne and waterborne coatings. Waterborne coatings use water as their solvent, thereby making these coatings environmentally friendly and easy to apply. Increasing awareness of VOC emissions is expected to lead to a rise in demand for waterborne coatings over the coming years.
Technavio's analysts forecast the global waterborne architectural coatings market to post a CAGR of 6.29% during the period 2014-2019.
Get More Details on this Report and a Full Table of Contents at Global Waterborne Architectural Coatings Market 2015-2019
Commenting on the report, an analyst from Technavio’s team said: “Vendors are focusing on unique color schemes to differentiate their products and attract buyers by introducing unique colors and implementing marketing communication programs to enhance brand awareness. The market is expected to witness an increase in the use of different color combinations to enhance the esthetic appeal of coated surfaces.”
According to the report, increasing investment in the development of infrastructure in the APAC region and Latin America has contributed to the growing demand for architectural coatings, especially from the commercial sector. The growth of the housing market in various countries in the APAC region and Latin America such as Peru, Colombia, Chile, India, Thailand, Philippines, and Indonesia has led to an increase in demand for architectural coatings from residential end-users.
Further, the report states that there are many architectural coating products available in the market that have different formulations, characteristics, and performance. The availability of such a wide range of products, combined with a lack of consumer awareness, is resulting in losses for vendors for certain products.
The key players in the Global Waterborne Architectural Coatings Market are AkzoNobel NV, Asian Paints, BASF SE, Benjamin Moore & Co., DAW SE, Masco Corp., Nippon Paint, PPG Industries Inc., The Sherwin-Williams Co. and The Valspar Corp. while other prominent vendors include Adex, Axalta, Berger Paints, Brillux, Colorado Paint, Dulux Australia, Dunn-Edwards, IFS Coatings, Jotun, Kansai, KEIM Mineral Coatings of America, Kelly-Moore Paints, Cromology, Meffert, Morrells, Pintuco, RPM International, Schaepman, Tikkurila and Tnemec
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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