New Market Report: Juice in Morocco
The health and wellness trend continued to drive sales of juice in 2013. Moroccans began to pay more attention to their health, and took precautions to prevent major diseases. Hence, juice became important, as these products contain large quantities of vitamins and minerals, which help to boost the body's immune system. Thus, juice also became an important alternative to other non-alcoholic drinks, such as carbonates.
Moroccan Food Processing continued to lead juice in 2013 with a 34% off-trade volume share, due to the strength of its Al-Boustane and Agadir brands. The company often advertises Al-Boustane through outdoor and print advertisements to maintain its top-of-mind position amongst consumers
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Juice is likely to face competition from alternatives during the forecast period, both home-made juice and other packaged soft drinks. A number of health-conscious middle-to high-income consumers prefer to drink fresh home-made juice, which is considered pure and fresh, as well as free from the preservatives that can be included in packaged juice. Meanwhile, a number of low-income consumers may turn to more affordable fruit-based powder concentrates, which are available in a handful of brands and flavours.
Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fruit/Vegetable Juice industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fruit/Vegetable Juice in Morocco market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Fruit/Vegetable Juice in Morocco?
* What are the major brands in Morocco?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
* What is the key on-trade distribution for fruit juice and vegetable juice in Morocco?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: 100% Juice, Cereal/Pulse-based Drinks, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
JUICE IN MOROCCO
LIST OF CONTENTS AND TABLES
Table 1 Off-trade Sales of Juice by Category: Volume 2008-2013
Table 2 Off-trade Sales of Juice by Category: Value 2008-2013
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2008-2013
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2008-2013
Table 6 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2008-2013
Table 7 Share of Smoothies in Off-trade 100% Juice: % Value 2013
Table 8 Share of Smoothies in Off-trade Nectars (25-99% Juice): % Value 2013
Table 9 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2008-2013
Table 10 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2008-2013
Table 11 NBO Company Shares of Off-trade Juice: % Volume 2009-2013
Table 12 LBN Brand Shares of Off-trade Juice: % Volume 2010-2013
Table 13 NBO Company Shares of Off-trade Juice: % Value 2009-2013
Table 14 LBN Brand Shares of Off-trade Juice: % Value 2010-2013
Table 15 Forecast Off-trade Sales of Juice by Category: Volume 2013-2018
Table 16 Forecast Off-trade Sales of Juice by Category: Value 2013-2018
Table 17 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 18 Forecast Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Citruma SA in Soft Drinks (morocco)
Summary 1 Citruma SA: Key Facts
Summary 2 Citruma SA: Competitive Position 2013
Moroccan Food Processing in Soft Drinks (morocco)
Summary 3 Moroccan Food Processing: Key Facts
Summary 4 Morocco Food Processing: Competitive Position 2013
Soft Drinks Continues To Develop
Moroccan Consumers Become More Health-conscious
Coca-Cola Morocco Maintains Its Lead in Soft Drinks in 2013
Rapid Expansion of Hypermarkets and Convenience Stores Continues To Boost Sales
Forecast Growth To Be Driven by Marketing
Key Trends and Developments
Soft Drinks Players Target Young Consumers
Hectic Lifestyles Affect Consumption Patterns
Private Label Gains Increased Visibility in Modern Off-trade Channels
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Full Table of Contents is available at:
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