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Brand Expert Panel Explores Using Social Technologies to Improve ROI

Mark Your Calendars:
Big Brands Share Their Best Social Media Practices at the next SMCSFO

SAN FRANCISCO, September 9, 2015 – What Do HP, Dell, Ancestry, Deloitte and IBM have in Common?Top social media experts will share their insights on leveraging Big Data for these big brands and more at the next Social Media Club of San Francisco event on September 29.

Titled “How Big Brands Use Social Technologies To Improve ROI” will feature speakers from IBM, Hewlett Packard and Zignal Labs.Panelist include: Michelle Killebrew, digital marketing and transformation program director at IBM Cloud division and noted TEDx speaker; Tim Hayden, an author and speaker as well as head of marketing at Zignal Labs and Ted Sclavos, Hewlett Packard’s digital marketing expert focused on engaging social media experiences. The panel will be moderated by long time social media guru, Chris Heuer, founder of Will Someone and The Social Media Club as well as a key leader in launching Deloitte Digital.

Many brands and small business invest enormous amounts time and money to use social technologies to market their goods and services. Through social media, they collect an immense volume of data. However, collecting data is not enough. Successful brands use that data to help predict customer needs, target specific segment, spot trends and optimize their marketing spend. The panel of experts will discuss key learnings and best practices to leverage Big Data throughout brand building today.

The event will be held from 6:00 p.m. to 9:00 p.m. on September 29 at the headquarters, 153 Townsend Street, in San Francisco. Tickets are available at Eventbrite. There will time for light refreshments, networking and questions. RSVP now for this educational, innovative and exciting night.

What:  How Big Brands Use Social Technologies To Improve ROI
When:  September 29, 2015, 6:00 p.m. to 9:00 p.m.
Where:, 153 Townsend Street, San Francisco

Event sponsor:

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About the Social Media Club of San Francisco
The Social Media Club was founded in 2006 with a mission to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. The organization brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalist, teachers, students and other interested collaborators. To join the Social Media Club of San Francisco, visit Social Media Club website. Follow the group at on Twitter, "like" it on Facebook and sign up for their newsletter for real time SMCSFO event updates and other trending social media news.


For more information or for a journalist invitation, contact:
Ethan Parry

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