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New Report Available: Nappies/Diapers/Pants in Germany

Even though the birth rate in Germany declined up until 2012, resulting in a constantly shrinking consumer base for nappies/diapers/pants, a slight upward tendency was observed in 2013. Not only did the number of 3-year-olds increase, but more parents also started using larger and slightly more expensive types of diapers earlier and for longer, thereby enabling the category to achieve positive current value growth.

Competitive Landscape

Procter & Gamble continued to dominate nappies/diapers/pants in 2013. The company increased its value share by more than half a percentage point to 59% thanks to a good performance from its well-known and trusted Pampers brand. The company's long experience and vast international resources mean it is able to offer a wide selection of different diapers and pull-up pants for babies of every size and life stage. In addition, it also enjoys a large and loyal customer base.

Industry Prospects

After several years of decline, the birth rate in Germany saw a slight increase in 2013 and is expected to increase even further from 2015 onwards. An increase in the potential future consumer base in combination with expected further rises in average unit price are set to result in the category posting a value CAGR of 2% at constant 2013 prices over the forecast period.

Full Report Details at
 - http://www.fastmr.com/prod/872423_nappiesdiaperspants_in_germany.aspx?afid=101

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Germany market research report includes:

 * Analysis of key supply-side and demand trends
 * Historic volumes and values, company and brand market shares
 * Five year forecasts of market trends and market growth  
 * Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

 * What is the market size of Nappies/Diapers/Pants in Germany?
 * What are the major brands in Germany?
 * How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
 * Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

 * Gain competitive intelligence about market leaders
 * Track key industry trends, opportunities and threats
 * Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Table of Contents:

NAPPIES/DIAPERS/PANTS IN GERMANY
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2008-2013
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2009-2013
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2010-2013
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Paul Hartmann AG in Tissue and Hygiene (germany)
Strategic Direction
Key Facts
Summary 1 Paul Hartmann AG: Key Facts
Summary 2 Paul Hartmann AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Paul Hartmann AG: Competitive Position 2013
Rossmann GmbH in Tissue and Hygiene (germany)
Strategic Direction
Key Facts
Summary 4 Rossmann GmbH: Key Facts
Summary 5 Rossmann GmbH: Operational Indicators
Internet Strategy
Summary 6 Rossmann GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 7 Rossmann GmbH: Private Label Portfolio
Competitive Positioning
Summary 8 Rossmann GmbH: Competitive Position 2013
Executive Summary
Tissue and Hygiene Maintains Positive Value Growth in 2013
Private Label Becomes Creative Amidst Tougher Challenge From Branded Players
Discounter Channel Expands Its Portfolio in 2013
With Maturity Comes Saturation and A Stagnant Future Outlook
Key Trends and Developments
German Economy Supports the Trend Towards Premium Tissue and Hygiene Products
A New Generation of Private Label in Germany
Dominant Multinationals and Polarisation A Result of Increasing Costs
Market Indicators
Table 7 Birth Rates 2008-2013
Table 8 Infant Population 2008-2013
Table 9 Female Population by Age 2008-2013
Table 10 Total Population by Age 2008-2013
Table 11 Households 2008-2013
Table 12 Forecast Infant Population 2013-2018
Table 13 Forecast Female Population by Age 2013-2018
Table 14 Forecast Total Population by Age 2013-2018
Table 15 Forecast Households 2013-2018
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Sources
Summary 9 Research Sources

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available.  Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

 


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