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Exception Driven Management Critical in Demand Driven Technology Solutions According to Ultriva CEO

There has been a wave of newcomers to technology solutions providers claiming to know and understand demand driven supply chain solutions.  Narayan Laksham, Ultriva’s founder and CEO discussed exception driven management in the recent company blog. Laksham noted, “The evolution of best practice demand driven technology MUST allow for exception driven management.  Manufacturers, regardless of industry sector represented, must have the ability to put supply chain replenishment on cruise control while managing through exceptions. The exceptions can happen within or beyond the four walls of business.”


Simple case of exceptions could be late shipments, short shipments, supplier missed printing labels, increased customer demand, or production schedules are not completed on time.  These exceptions happen every day (or certainly every week) of manufacturing globally.  As the global supply chain and sourcing expands the frequency of exceptions increases as well.  The capacity and dexterity of demand driven supply chain technology finesse quickly reveals the short-comings and inexperience of the “new kids on the block.”


According to Laksham, only Ultriva has incorporated built-in alert mechanisms allowing customers to define the exceptions and assign or designate managing this information.   Until now, demand driven solutions may have had a system that automatically raised alerts on exception events, yet confined to the factory floor.


To read the entire blog, go to:


About Ultriva


Ultriva’s ( cloud-based platform leverages seamlessly integrates with leading ERP and MRP systems, to deliver an end to end pull based replenishment solution. Ultriva, based in Cupertino, CA, implements a global demand driven manufacturing model by providing full visibility, scheduling, and sequencing of production of customer orders. Ultriva was named one of the Great Supply Chain Projects of 2014 by Supply & Demand Chain Executive magazine and the Ultriva blog was recently named one of 50 Best Supply Chain Blogs of 2014 according to SupplyChainOpz. The company’s global footprint is increasing rapidly with implementations in wide variety of industry sectors and enterprises such as Magellan Aerospace, CareFusion, Emerson, Ingersoll Rand, McKesson, Triumph Group, Regal Beloit, Thermo Fisher, and more. Follow Ultriva on Twitter at @Ultriva.




Ultriva, Inc.
Cynthia Leonard
Marketing Executive

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