Roger Dubuis’ Watches&Wonders digital teasing campaign
At Watches&Wonders, the Roger Dubuis Manufacture will reprise its invigorating Hommage collection, housed under a vivid cuckoo clock display with a decidedly steampunk feel.
The teaser video entices watch enthusiasts and collectors alike into Roger Dubuis’ digital realm of “GoodbyeCuckoo, #Helloextraordinary”, an unparalleled social media experience that symbolically bids the cuckoo clock adieu, and welcomes the audacious reinterpretation of traditional horology. The Maison will continue to pique viewers’ interests with its series of tantalizing films to be unveiled daily, which will culminate in a spectacular revelation at Watches&Wonders 2014.
Having previously launched “GoodbyeCuckoo, #Helloextraordinary” with immense success at the Salon International de la Haute Horlogerie, the new series of films will take on a similar stylistic approach as its predecessor, instilling the same offbeat artistic flair but with an intriguing Asian twist.
To enter the digital realm of the “GoodbyeCuckoo, #Helloextraordinary” campaign please visit: http://www.rogerdubuis.com/en/watches-and-wonders/
About Roger Dubuis
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995.
Its audacious creations, firmly anchored in the 21st century, bear the mark of all the savoir-faire and expertise of the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its engine.
Rich in conceptual creativity and mechanical detail, its collections are inspired by four different worlds - the Incredible Player, the Incredible Warrior, the Incredible Venturer, the Incredible Diva – naturally gravitating around the fifth element represented by the “Incredible Mechanics».
The Roger Dubuis collections La Monégasque, Excalibur, Pulsion Velvet, and Hommage are distributed worldwide through an exclusive sales network and boutiques.
The quest for excellence, the long search for the right gesture, the development of unique skills are all constants of the Geneva-based Swiss Maison. The fully integrated Manufacture Roger Dubuis is the only watchmaker in the world to have all of its precious timepieces embossed with the Poinçon de Genève, a guarantee of finest craftsmanship.
Follow Roger Dubuis for more incredible stories to discover
For further press information, please contact:
Tel: +41(0)22 783 28 44