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Danette Gossett Hits Amazon Best-Seller List With New Book, “Transform”

Marketing expert, Danette Gossett, recently hit two best-seller lists with the new business book, “Transform,” co-authored with best-selling author and speaker Brian Tracy.

Coconut Grove, FL – October 1, 2014 – Danette Gossett, Founder of Gossett Marketing Communications, Inc. and Co-Founder of Promotions Resource, LLC, recently joined noted business development expert, best-selling author and speaker, Brian Tracy, along with a select group of the world’s leading experts, to co-author the book titled, Transform: The World's Leading Entrepreneurs and Professionals Get to the Heart and Soul of Transforming your Life, Business & Health. The book was released on September 18, 2014 by CelebrityPress™ - a leading business book publisher.

On the day of release, Transform reached best-seller status in two categories - reaching as high as #6 in the “Direct Marketing” category. The book also reached best-seller status in the “Marketing and Small Business” category. Danette Gossett contributed a chapter titled, “Sales Promotion: Transforming Your Business From Survival To Thriving.”

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Her company, Gossett Marketing has been working with a wide variety of national and Florida-based clients for more than 20 years. They specialize in building loyalty, growing sales and incentivizing action that delivers results through sales promotions, promotional products, incentive programs and direct mail.

Gossett Marketing is a WBENC nationally-certified Woman-Owned Enterprise.

Her partnership venture, Promotions Resource LLC with Kevin Danaher, recently launched a new authority website: This marketing resource network is designed to assist businesses in understanding and creating effective sales promotions to increase sales now.

CelebrityPress™ describes the book:

When we think of transformation, we automatically think of metamorphosis or change. One of the first metamorphoses we discover as a child is the universally- quoted change of the caterpillar into the butterfly. The positive symbolism of this transformation is liberally applied to illustrate the change from ‘ugly duckling’ to ‘elegant swan’ in all fields.

This symbolism readily transfers to just about any change for the better. The guidance of individuals who have experienced positive change with mentoring, have taken calculated risks and enjoyed accomplishments in their field, may be seen as role models. We also note that the transformations of the PremierExperts® in this book are not limited by ‘dollars and cents’ measurement, but include body, mind and soul accomplishments.

The transforming experiences discussed by the PremierExperts® in this book cover many subjects including positive mindset changes, changes wrought by perseverance, passion, due diligence, restructuring, technology, systems, techniques, etc., …in fact, they cover positive changes that cut across numerous disciplines and fields.

After such a successful release, Danette Gossett will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

Click HERE to order a copy of Transform: The World's Leading Entrepreneurs and Professionals Get to the Heart and Soul of Transforming your Life, Business & Health.

The royalties from this project will be given to Entrepreneurs International Foundation, a not-for-profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

More about Danette Gossett:

Danette has won a number of industry awards and recognition: EXPY Award from the National Association of Experts, Writers & Speakers, Gold Effie for Advertising Effectiveness, Hot Creative from Direct Magazine, Outstanding Woman Business Owner of Miami Dade County by the National Association of Women Business Owners, Bronze Award for Best Blog from the Promotional Products Association International, Top 100 Minority Business of Miami-Dade County by the Greater Miami Chamber of Commerce and the Decade of Excellence from the Women’s Business Development Council of Florida.

Danette is active in the community as well, a past Chair of the Coral Gables Chamber of Commerce, past President of the Foundation of the Coral Gables Chamber of Commerce, Mentor for the University of Miami School of Business, Trustee and member of the Board of Directors of the Greater Miami Chamber of Commerce and Chair of the Good to Great Awards for the Greater Miami Chamber of Commerce.

For more information visit the websites:, and  Also, please follow them on Twitter at @Marketngtidbits and @SalesPromoOrg.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1400 best-selling authors to date. 

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