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Realtor Creates Olympic Gold Worthy Philanthropic Approach to Selling Homes

New York, NY / Mar Jennings, President of MARketing and Promotions of Higgins Group Real Estate, announces ground breaking philanthropic approach to selling homes. Jennings is offering a $50,000.00 donation towards one special buyer’s Connecticut charity of choice.

Every Realtor has a reason for selling a home; important to Jennings was to help charitable organizations whose work does so much to strengthen the community. He has decided to donate a portion of his commission from every listing to charity; the amount will change with each listing and be based upon the selling price. He is kicking off this initiative with his recent lifestyle listing, the home referred to as Sunset Haven, located in the prestigious Sasco Hill neighborhood of Fairfield. Already competitively listed at just under $6M ($5,950,000.00), Jennings refers to his additional offer of $50,000.00 to its buyer’s Connecticut charity of choice as a ‘gift with purchase.’

Jennings was quoted earlier today as saying, “I’m delighted to pioneer this fresh new approach to the world of Real Estate Business. I hope to inspire other agents across the county to do the same. What better way than to offer with each of my listings a dedicated amount allocated to the buyer’s charity of choice? I’m calling it my ‘gift with purchase’ promotion that will forever be a part of my business model.”

For Jennings, innovative one-of-a-kind promotions set him apart. An example is his upcoming VIP Brokers open house for the same property: inspired by the change in the seasons, a book signing starring two-time Olympic gold medalist and five-time world champion skater Dick Button. Each broker will meet and greet with Button, tour the home and receive a copy of Button’s new book, Push Dick’s Button. JoJo Starbuck, a three-time United States pair skating champion and two-time Olympian, will also be on hand to mingle and answers questions regarding the competitive world of figure skating. Mar’s vision of excellence both on and off the ice is medal-worthy, and his passion and creativity transfer to his everyday life. “I’m delighted to join Mar and help support his new philanthropic approach to selling homes,” said Dick Button from his home in New York City.

Richard Higgins, Chairman of the Higgins Group, is responsible for leading a team under the well-earned motto of ‘bringing a new-found approach to the business of Real Estate,’ inspired by their mission: ‘We believe we have the most creative atmosphere in a real estate office in all of New England, if not the whole country. Our approach is cutting edge – we seek out new media and develop marketing strategies well before our competitors.’ He enthusiastically acknowledged Jennings’ appeal, saying “Having Mar Jennings leading a team—a lifestyle expert with a license to sell—marks an exciting change in the way people will buy and sell real estate in Connecticut. Incorporating his philanthropic passion adds a compelling extra dimension.”


About Mar Jennings:

Mar Jennings is America’s Top Lifestyle Expert, a nationally renowned TV host, ?and best-selling author of LIFE ON MAR’S, A Four Season Garden, and LIFE ON MAR’S, Creating Casual Luxury. Jennings has appeared on the HGTV series White Room Challenge and the current season of Flea Market Flip. He has served double-duty as host and producer of the Emmy-nominated lifestyle show Northeast Living, broadcast by Tribune. Jennings is also a correspondent and home and garden expert for the Better Show, a nationally syndicated lifestyle program airing on the Hallmark Channel. Jennings is currently in production on a home makeover show airing on ABC in 2015.

Sunset Haven: MLS #99082497






Paul Mitchell

President, Special Events and Promotions

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