Door Hangers Offer Highly Focused Marketing Effort
Contact: Vijay Chetty
1539 Sawtelle Blvd. Suite 15
Los Angeles, CA 90025
Door hangers are the ultimate in highly focused marketing efforts because they target specific neighborhoods and every home in that neighborhood.
Door hangers are best for small businesses that have customers within their local community versus regional or larger coverage area," said Vijay Chetty, owner of Click & Clear, a company that offers door hangers and door hanger distribution.
"You're getting someone's attention. It's very personal. Someone has to go up to the door and put the hanger on the knob," Mr. Chetty said. "It's as direct as you can get without actually knocking on the door and speaking to someone. It's better than knocking on the door because you are not interrupting someone or annoying them. They can deal with the hanger in their own time.
Door hangers can be different sizes and printed front and back. Since postage rates have gone up, door hangers are a cheaper option than conventional mass-media direct mail advertising. Door hangers get the message across quickly.
"The best thing about door hangers is the distribution. This is razor sharp focused marketing. You can literally target just apartments or single family homes or one side of one street all the way up to a whole neighborhood. If you run a small business, advertising to people many miles away is waste of money. Advertising to people in your neighborhood is cost effective," Mr. Chetty said.
Big business can also benefit, if they want to drive more local sales. Mr. Chetty gave the example of car dealers. A door hanger allows a car dealership to introduce itself to a neighborhood in a very personal way. The dealership can spread this out, hitting one neighborhood a week until it has covered a very broad area.
"Door hangers are simply an excellent and cost effective way to get your message to the customers you want to reach in specific neighborhoods," he said.
For more information visit www.clicknclear.net or call (424) 293-2269.