Audio CD sales in India dropped 90% over a year. Webstealth Media revealed facts.
Hindi music is not as well-defined as it used to be during the 1970s-1990s era & has become more of a commercial instrument (mainly for promotional purpose) rather than being part of the film script. Where introduction of peppy item songs in art/drama genre films have become a norm. A great example of which is a hit track sung by ‘YoYo Honey Singh’ called ‘Come party with the Bhoothnath’. Viewers are confused by the misleading promos, who are than surprised when they find music of the particular movie completely irrelevant to the script and genre of the film. Which is why most songs today, primarily their lyrics have lost the quality and soulfulness that they once used to have. Hence the hardcore bollywood music fans remain disappointed. Thanks to music director Pritam Chakraborty's introduction of ‘plagiarism’ into mainstream media that led to further disappointment and downfall of bollywood music in-terms of quality and originality.
Amid falling demand for physical music sales, Webstealth Media decided to publish an interview that was held in last week with some of die-hard music fans at the music release event of film ‘Dilwale’.
When asked 'Suresh Mital' aged 40 who have been listening to hindi music for over 30 years.
Webstealth Media: Are you satisfied with hindi music that is coming out in market today?
Suresh: “Honestly speaking, bollywood music today has become very noisy as compared to soothing numbers in 90s crooned by ‘Udit Narayan’ & ‘Kumar Sanu’ which is why I have leaned towards western music."
When asked 'Sanjeev Darsheel' who is a hardcore bollywood music fan.
Webstealh Media: "How often would you buy a music CD. Do you prefer to download music off internet?”
Sanjeev: “Why should we buy? Why should I pay my hard-earned money for the cheap compositions that are coming out of music industry today. Tunes weren’t this cheap back than when I used to buy cassettes. I would rather stream them online at Saavn.”
According to a recent research study conducted by Amity university students, 86% of hindi music listeners used to stream or download songs off internet compared to only 14% who had access to physical discs. Majority of followers streamed music on streaming platforms like Gaana, Saavn, Songs.pk or iTunes, rather than buying physical audio CDs.
To sumup the scenario, the fact remains that just as easy as it gets to stream a mp3 song on internet, the harder it is for the music labels to generate physical disc sales, which has resulted into sharp declines into in-store audio cd sales over the past two years.
For more information visit: http://www.webstealth.net